Retail Deposit Product Manager

We are looking for a highly talented and motivated Retail Deposit Product Manager to join our bank. The successful candidate will be responsible for the retail deposits products in the Netherlands and Germany, with a target of increasing the retail deposit base and also to enable an efficient customer journey, including digital processes. This is an exciting opportunity to make real impact and contribute to the success of our dynamic organization. The Retail Deposit Product Manager will report directly to Head of Treasury.

Key Responsibilities:
  • Develop and execute content marketing strategies, aligned with the business goals
  • Conduct research, use data mining and analyze customer behavior, trends and customer segments. Adjust campaigns and marketing context accordingly, matching with individual segments
  • Write and edit engaging content for our website, social media, email campaigns, and other marketing materials
  • Manage and update our social media channels and website
  • Collaborate with the IT & Retail teams to improve the products and processes 
  • Identify and implement new products and new technologies to improve customer experience
  • Monitor and analyze the effectiveness of the channels and campaigns and adjust strategies accordingly
  • Stay up-to-date with industry trends and new marketing tools and technologies
  • Bachelor's degree in business, marketing, communications, or a related field
  • Minimum 7 years of experience in  retail deposit products in the Netherlands and Germany
  • Excellent writing and editing skills in Dutch,German and English 
  • Knowledge of banking and financial services industry 
  • Result oriented data driven marketing approach
  • Strong project management skills and ability to meet deadlines
  • Ability to collaborate with cross-functional teams
  • Understanding digital marketing best practices
  • Experience with social media management and analytics tools
  • Good analytical skills, with experience using data

You can send your letter of application and CV to (CV in Word or PDF format).